Mike Cessario is a marketing genius

Mike Cessario is an authentic genetic in marketing. In a short time, he managed to build the most famous watermark in the USA and the fastest growing one.

There's nothing exciting about the water. It's something very simple and it seems that no one wants to know. Mike has always been passionate about fitness and health and was tired of seeing the most original advertisements of beer and energy drink companies.

In the middle of all this, Liquid Death was born. But how was this famous watermark born? Mike launched an ad on Facebook where he spent 1500 dollars. In just four months, this ad had reached about 3 million views and the page had reached 80,000 followers.

Launched in 2019, the company is valued at 700 million dollars. In addition to the water itself, the company also has a very popular merchandising business.

Have you ever imagined being able to buy a blouse of your favorite watermark? And if you have the motto "killer thirst" inscribed, who might not like to drink Liquid Death water? There are a lot of people buying the company's merchandising without even having tasted the water, just to get an idea of the success.

The brand also cares a lot about the planet and this was an idea that gave the company even more success. Liquid Desth water is only available in cans, similar to beer. This idea helps save the planet from plastic. Only 9% of plastic in the world is recycled, according to globalrecycle.net.

The watermark cans, according to Mike, can be reused infinitely and thus help the planet.